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September 8, 2006

Marketing professor publishes two books

Kenneth Clow, Biedenharn Endowed Chair in Business, published Integrated Advertising, Promotion, and Marketing Communications (3rd edition, Prentice-Hall, copyright 2007) and Essentials of Marketing (2nd edition, Atomic Dog Publishing, copyright 2007).

Integrated Advertising, Promotion, and Marketing Communications provides a truly integrated approach to teaching marketing.

Essentials of Marketing introduces the challenges of marketing and an in-depth examination of marketing management skills essential for handling the problems of a company in a complex economic, political, technological, and socio-cultural environment.

Students who are adopting the stance of marketing consultants will solve a broad range of marketing problems, including consumer and industrial marketing problems, social marketing problems, as well as specific and general local and global marketing problems.

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