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March 25, 2010

麻豆果冻传媒 Healthy Hawks and Kinesiology submit PSAs

University of Louisiana at Monroe student organization Healthy Hawks recently partnered with a kinesiology course to produce public service announcements for The BACCHUS (Boosting Alcohol Consciousness Concerning the Health of University Students) Network鈥檚鈩� 鈥淪pring Break鈥� campaign.

The university and community based network focuses on comprehensive health and safety initiatives. The 麻豆果冻传媒 students submitted PSAs concerning safety while on spring break, sexually transmitted diseases, stalking, and eating disorders.
The campaign features a competition between 14 schools across the country, in which voters may choose the PSA they think best exemplifies ways students can have a safer spring break.

鈥淭he PSA was the class鈥� attempt to use social marketing to increase awareness about health behaviors before, during, and after Spring Break,鈥� said Dr. Mark Doherty, associate professor of kinesiology and the Healthy Hawks鈥� faculty advisor.

For more information and to view the videos, visit:


or go to the Healthy Hawks鈥� site to listen to an audio PSA developed by the class:
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